Radisson road show in Oman

A 12-strong sales team from Radisson SAS Hotels Worldwide, which will operate the three-story Radisson SAS Hotels Muscat, is due in Oman this week to promote its "Look to Book" on-line program for travel agents. The team will be in Oman on Saturday, October 18, for the first stop on an eight-day road show, which also take in Jeddah, Riyadh, Al Khobar, Dhahran and Bahrian.

"We will be targeting travel agents, tour operators and corporate clients," said Christian Fiederes, Radisson Worldwide's Regional Director of Sales and Marketing.

Road show members represent Radisson SAS preparation in Abu Dhabi, Amman, Aqaba, Dubai, London, Brussels, New York and 350 worldwide destinations, Look to Book, the most successful example of technology marketing to travel agents, awards points to travel agents using the CRA/QDS for on-line hotel bookings. Points can be exchanged for travel and merchandise awards, since its 1992 launch, awards worth $70 million have been made to 20,000 agents.

"Look to Book has distinguished the Radisson brand in the travel industry. It's extremely popular because it is accessible on-line; travel agents don’t need to bother with coupons or vouchers, they don't get hassle but rewards," explained Fiederes.

"Today there are Look to Book members in 88 countries," said Fiederes. "With five hotels in the Middle East-i-n Kuwait, Dubai, Abu Dhabi, Amman and Aqaba and more due on line in Egypt and Oman--we are looking to greatly increase membership throughout this region."