Bahrain: Great Interest in Gold

With the encouragement of the International Council of Gold, Bahrain decided to launch a promotional campaign strengthen its stance in the international gold market. For the first time the council decided to ask jewelry designer Beatrice Peggy, in cooperation with 25 jewelers in Bahrain, to design a collection that depends on modernizing ancient Bahraini costumes without violating the Bahraini touches.

Bahrain's Sales and Marketing Council prepared the promotional campaign for "The Second Wonders of Gold Exhibition," which will be held at the end of September. The council prepared campaigns for Gulf and Arab radio and TV channels.