EU trains Syrias on marketing the culture

The EU Commission in Syria has opened on Tuesday the first training course on marketing cultural sites in Syria which comes as part of the cultural tourism initialed by the EC.

The six-day training course which includes trainees from both the ministry of tourism and the private sector, "is to clarify concepts related to marketing the cultural heritage sites in a way that meets tourists and visitors demands in a better approach." "It is to modernize marketing documents and develop ties with the mass media too," an expert to the course told SANA.