Fiat starts marketing three new car makes in Morocco

Fiat Auto Maroc will start on Friday marketing three new car makes in the Moroccan market, revealed the company CEO, Bruno de Mori.

The cars to be marketed are: Palio, that is manufactured in Morocco, and Siena and Palio Weekend, manufactured in Mexico.

De Mori said Fiat won 25% of the Mexican market thanks to its Fiat Leadership set that Fiat would launch this year in Iran.

The Moroccan automotive industry has seen growth as high as 183%, with a seven-fold increase in the number of foreign-owned companies in the past five years as major international automotive supplier companies from the U.S., Japan, and Europe have selected Morocco as their new manufacturing platform to serve their European, African, and Middle Eastern customers.

Morocco's signing of Free Trade Agreements with the European Union and the U.S. have attracted automotive supplier companies to install in the kingdom to able them reach their customers in Europe with lower-cost distribution methods.

Morocco's automotive supplier industry is producing wire harnesses, interior accessories, and electric circuits, among other components, for both the export and domestic original equipment manufacturers.