French do-it-yourself tools chain opens branch in Morocco

"Bricorama" a French group that sells repair tools announced plans to establish a branch in Morocco that will open its first store next October in Casablanca.

Bricorama has set up, to this end, a Moroccan-registered company, says the company's CEO, Bernard Semeria, who estimated the investment at some 300 million DH (about US$ 30 million). They are expecting to post sales of 40 million DH (US$ 4 million) in the first operation year and create over 1,000 permanent jobs.

The group also projects to open dozens of other stores throughout Morocco in the coming seven years.

The CEO explained that half of tools sold at Bricorama stores will be imported and the rest supplied by the Moroccan market.