Morocco lay out new strategy to attract Arab tourists

A new strategy was adopted to attract Arab tourists to Morocco, particularly from the Gulf states, the Moroccan national office of tourism (ONMT) announced Monday at a seminar held in Rabat.

ONMT Director General, Fathia Bennis, said opening a bureau in Dubai will help consolidate Morocco's assets in the region, develop family and business tourism and acquaint people with the Moroccan tourism products.

Bennis drew the attention of professionals on the necessity to customize accommodation structures to Arab tourists. Part of the new strategy, the office is turning to tourists from other states like Syria, Lebanon, Jordan and Egypt where Morocco will participate in exhibitions organized by these states, said ONMT's director of the Middle East and Asia, Taebi El Khaattab.

He added that this strategy will be reinforced by the servicing of new airlines and the conducting of a promotional campaign in the major satellite channels and Arab magazines.

The seminar coincides with preparations for the 10th edition of the tourism fair to be held in Dubai on May 6-9, which will attract 56 countries including Morocco.