Morocco bound publicized in London

Morocco's potentials as a distinguished tourism destination were publicized at an evening held Wednesday in London with several figures and tour operators attending.

The evening sought to promote Morocco as a privileged venue for international congresses and targeted leader companies in Great Britain.

The encounter is a first stage of a series of events to be staged for European professionals to sell Morocco's image as a tourist destination. The coming meeting will be held in Milan, Italy, and will be followed by a Roadshow in Germany and a special encounter in Paris next May.

Speaking at the evening, Othman Cherif Alami, President of "Atlas Voyages," which sponsored the event, said Morocco is determined to promote its destination to reach the objective of having 10 million tourists by 2010.

Ms. Celia Sands, grand daughter of ex British Premier, Sir Winston Churchill, recalled her grandfather's love for Morocco, where he used to spend his holidays. She said she will devote parts of a book she will publish on the life of Sir Churchill, to Morocco.

Contacts were made at the London evening to sign contracts for the holding of congresses in Morocco between 2003 and 2004, drawing 2,000 people.