British employers see Morocco as promising market

The future of economic and commercial relations between Morocco and Britain is promising, said Digby Jones, director general of the British Investments Council.

Jones, who was lecturing Tuesday in Casablanca, said his Council played a key role in making of Morocco a target market for British investors for 2001-2003.

Britain chose Morocco as a target country alongside 14 other nations.

He noted that British investments in Morocco increased tangibly over the past few years and trade exchanges tripled, putting Britain in the second rank of foreign investors in the Kingdom.

Jones stressed that business rules require greater transparency, a better visibility and easier administrative procedures.

The Moroccan government showed commitment regarding political change, exchange liberalization and social development, Jones said, adding that Morocco can be more attractive to investors and increase its share in international trade.

Britain is Morocco's third trade partner after France and Spain. British exports to Morocco tripled during the past 10 years. In 2000, trade increased by 15 percent to reach 14 billion dirhams in 2001.