Morocco allocates 200 million dh to tourism promotion

Morocco has allocated 200 million DH (US$ 18 million) to a new strategy to promote the Morocco bound in Arab and European markets, Fathia Bennis, general manager of the Moroccan national tourism office (ONMT), told MAP

She explained that the promotion campaign will mainly target three European traditional markets (France, Germany and Britain) and three Arab countries.

In the Arab world, she announced that Morocco will hold fairs, mainly a tourism week and a Moroccan fair in Bahrain in January.

She went on that these measures were made necessary by the crisis suffered by the sector internationally, although Morocco was relatively spared. Experts predict a return to normal in the near future.