Arab spending on advertising rise by 10% in 2000

Arab advertising spending has increased by 10% in 2000, reaching 2.27 billion dollars, Kuwaiti news agency (KUNA) reports quoting a study by the Arab Research Center.

KUNA, which interviewed the center branch manager Khalid Shahouri, says 40% of this amount was spent in the six Arab Gulf Cooperation Council states, 31.1% in Egypt, Lebanon, Jordan, Syria and Yemen and 28% in trans-Arab media.

Shahouri said the largest portion of ads is run by newspapers (41%), followed by TV stations with 39%, magazines 14% and radio stations 3%, and road and street ads account for 3%.

Prepared annually by the center, a member of the international Gallup polling group, the study covered all advertising media in the GCC states (Kuwait, Saudi Arabia, Qatar, Oman, Bahrain and the United Arab Emirates), Syria, Lebanon, Egypt, Jordan and Yemen in addition to Asian media means reaching the region and TV satellite channels.

According to the study, TV. satellite channels have made 639 million dollars-worth of advertisements, Egyptian media 407 million dollars, Saudi Arabia 377 million dollars, Lebanon 241 million dollars, UAE 214 million dollars and Kuwait came in sixth position with a total 199 million dollars worth of commercial advertisement.