German household appliances company opens branch in Morocco

German "Vorwerk" multinational, which produces household appliances has opened a branch in Casablanca to conquer both national and Maghreban-African Markets.

The goal of the operation is to use the Moroccan branch to explore other Maghreban and African markets, said officials of Worwerk representation. The choice of Morocco is dictated by political stability and development perspectives offered by a booming economy.

Executives of the more than 100-year-old multinational underline their products boast excellent technologic and technical qualities. The German multinational has branches in 45 countries.