Whisky & Nature
Lebanon, Essay, 9/12/1997

J&B whisky, through a worldwide advertising campaign, is asking people to protect nature.

The aim of this campaign is to save rare species of animals and vegetation, and toward this end, the J&B company has already planted 250,000 trees in Lebanon.

A remarkable event was the distribution of small cedars at university gates by J&B representatives. One could see in proximity of universities young people carrying these small trees with a little smile that may be of pride or of timidity, for these citizens are not used to carrying such kind of luggage. Sure, these small cedars need much time to grow up, but this kind of campaign is a very positive step that "plants" in people some sense of responsibility and love of nature.

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