Thomas Cook, Iberostar eye strategic partnership with Morocco
Morocco, Business, 5/28/2004

The leisure group "Thomas Cook" and its strategic partner "Iberostar" are examining with Moroccan officials means to establish a strategic partnership with Morocco.

Thomas Cook and Iberostar chiefs, respectively Walfgang Beeser and Miguel Fluxa, held Wednesday a work session with Moroccan Premier Driss Jettou and Tourism minister Adil Douiri to study opportunities offered by the Moroccan market.

The meeting shed light on the Moroccan government's strategy in tourism, the liberalization of the air space as well as the reforms undertaken to encourage new operators.

Jettou highlighted the fresh move taken by the government to encourage investments under a new marketing approach.

Presidents of Thomas Cook and Iberostar expressed resolve to study possibilities for a stronger involvement of their groups in the development of tourism in the north African country and the promotion of the destination Morocco in Spanish and German markets.

Thomas Cook, among the internationally best known names in travel, encompasses 33 tour operators, about 3,600 travel agencies, a portfolio of 76,000 controlled hotel beds and a fleet of 80 aircraft.

The two groups studied with Moroccan officials the modalities of a partnership agreement that will be signed in the upcoming months.

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