Ecofinance: Morocco leader in advertising market in Maghreb
Maghreb-Morocco, Economics, 10/3/2003
Morocco is leading the advertising market in the northern African region of the Maghreb with nearly 180 million Euros in 2002, followed by Tunisia (40 millions) and Algeria (15 millions), reveals the latest issue of "Ecofinance, a publication of the Paris-based Jeune Afrique group.
In a story on advertising in Maghreb states, Ecofinance says ongoing liberalization and openness in Morocco are laying the foundations of the country's thriving advertising sector, which is experiencing deep changes. Advertising in Morocco, which provides 2,000 jobs, has known an average annual increase of 20% during the last three decades, crowned by a record year in 2000, thanks to the blooming market of phone operators, the paper said.
However, the paper noted, the worldwide crisis has not spared Morocco which hosts so many international advertising companies that are following multinationals. The economic magazine further noted that in the Maghreb, TV ads take the lion's share, followed by the print. However, Maghreban TV stations are facing a harsh competition from the more popular satellite TV channels.
Moroccan employers union, Tunisian peer plead for Maghreban business integration
Morocco's Trade with Maghreban Countries on the Rise
Morocco calls for IT Maghreban strategy
Please add a link on your webiste pointing to ArabicNews.com and bookmark ArabicNews.com & subscribe to our daily email news bulletin.
| Advertise on ArabicNews.com. MyFlowers.com sold more than $2700 of flowers in one month advertising on ArabicNews.com! Make your company, and products a success. Special rate for new and small business. Inquire!Advertising Info