Britain Targets Morocco for Trade Promotion Campaign
Morocco-UK, Economics, 8/3/2001

The British government has chosen Morocco as one of fourteen target markets worldwide for a special three-year campaign of trade development, announces the British embassy here on Friday.

A statement explains that the campaign, destined to fill the information gap in the target countries, has chosen Morocco "as the Moroccan economy continues to liberalize and the free-trade zone foreseen by the EU-Morocco association agreement becomes a reality, Moroccan and British private sectors ought to be profiting from closer links."

"I am delighted that promoting trade between Morocco and the UK will benefit from resources. British ministers who have visited Morocco have been struck by the potential here for more trade and investment. Now we can turn some of that potential into reality," says British general Consul in Casablanca, Alan Michael. "Morocco is the only country in the Maghreb and the only Francophone country in Africa to be selected as a target market. That shows the importance the British government attaches to the commercial relationship between our two countries," the British general Consul says. In the campaign first year, Trade partners UK (the British government department responsible for promoting overseas trade) will give priority to disseminating more and better information on Morocco for companies in the UK, including a full program of presentations across the UK on Morocco. The aim is to encourage more British trade missions in Morocco to look for suppliers and buyers. In the second and third years, the campaign will consist of more promotional work in Morocco and in the UK, including trade exhibitions, well-researched up to date information and visits in both directions.

The UK is Morocco's 3rd largest export market and 6th largest import market. In 2000, UK exports to Morocco totaled 6.7 billion Dirhams while imports were worth 7.7 billion DH. Bilateral trade tripled during the 1990s and in 2000, Moroccan exports to the UK increased by 18% and imports increased by 15%, compared to 1999.

Previous Stories:
  Moroccan - British Trade on the Rise   (1/12/2001)
  British companies increasingly interested in Morocco   (10/13/2000)
  Ukrainian Businessmen Carry on Contacts in Morocco   (9/14/2000)

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